About us
Global Expertise
Led by CEO Izak Coetzee, our company combines global partnerships with local expertise to bring trusted international brands to market. Through DFPX (SA) CC, we serve as the importer and licensee, while Hair & Beauty Warehouse ensures seamless distribution. Our team has successfully introduced and grown a number of leading brands across South Africa and other African markets, including Sexyhair (USA), Alfa Parf Milano (Italy), Schwarzkopf (Germany), and Montibelo (Spain).
Your Partner in Brand Growth
EXPERIENCE & EXPERTISE MATTER
For over a decade, we’ve helped international haircare brands break into the South African market. From brand positioning to education and training, we make sure every launch builds awareness and drives results — from the salon chair to the consumer’s home.