At DFPX, we believe in building strong relationships and bringing world-class products to the African market. Led by CEO Izak Coetzee, we specialize in importing and distributing high-quality international foods and haircare brands that customers know and trust.

Through DFPX (SA) CC, we serve as the importer and licensee for our brands, while Hair & Beauty Warehouse ensures smooth and reliable distribution. Our team has successfully launched and grown several leading brands across South Africa and other African countries, including Sexyhair (USA), Alfa Parf Milano (Italy), Schwarzkopf (Germany), and Montibelo (Spain).

With a commitment to professionalism and trust, we work closely with suppliers and clients to deliver products that meet the highest standards. Our goal is simple: to connect people with the brands they love while helping our partners grow.